Luna’s founder, Tom Celani, began his philanthropic involvement in the local community more than 25 years ago when he became a member of the board of the Hearts of Livonia charity. Even then, Tom understood the importance of philanthropy and giving back to the community. Similarly to his business, Tom’s philanthropic involvement in the community has expanded during the last 25 years. Now Tom and his wife Vicki contribute to the community both by serving on boards of various charities and foundations as well as through the Celani Charitable Foundation (CCF). In 2011, the Celani Charitable Foundation was recognized in the Detroit metropolitan area as being Foundation of the Year for its ongoing contributions to the community. In 2014 Tom and Vicki formed the Celani Family Foundation (“CFF”), a 501(c) (3) charity dedicated to addressing the needs of youth and hunger. CFF started the Cars and Cigars Smoke Detroit event in June of 2014 and then the Hunger Free In the D telethon in November of 2014. The two events raised more than $450,000 for charity. In 2015 Tom and Vicki continued the Cars and Cigars Smoke Detroit event and the Hunger Free in the D telethon and raised over $750,000 for charity.
Tom and Vicki’s philanthropic involvement includes Hearts of Livonia where Tom is President; CARE House of Oakland County, where Vicki has served as a member of the board; Beaumont Health Systems where Tom is a board member and where the Celani Charitable Foundation has commissioned a campaign to develop a new surgery unit; College for Creative Studies in Detroit; Central Michigan University where the Celani Charitable Foundation has donated the funds necessary to support a new dormitory; and St. Mary Mercy Hospital in Livonia, Michigan. In total, Tom, Vicki and the Celani Charitable Foundation have donated over $10,000,000 to the local community as well as providing additional support through their leadership and personal involvement.